MYRTLE BEACH JEEP JAM

Myrtle Beach Jeep Jam is a three‑day festival celebrating Jeep culture, bringing together off‑road enthusiasts, vendors, custom Jeep builders, and fans from all over.

The event features obstacle courses, mud pits, beach crawls, Jeep shows, nightly parties, over 120 vendors, and new 2025 attractions like a Classic Collection of vintage Jeeps and an Overland Experience.


📅 Dates & Location for 2025

  • Dates: October 31 – November 2, 2025
  • Venue: Former Myrtle Square Mall site, 2501 N Kings Hwy, Myrtle Beach, SC
  • Expected Attendance: Thousands of Jeeps and about 30,000 attendees anticipated.

🎯 What to See & Do

Here are the festival highlights & new features for 2025:

  • Proving Grounds (Obstacle Course & Mud Pit): The central attraction where Jeeps of all levels can test their capabilities under the guidance of experienced spotters.
  • Sunrise Beach Crawl: Morning Jeep parade on the beach—drive your Jeep along the shoreline.
  • Show‑N‑Grime Jeep Show: Display of Jeep builds, from classic to custom.
  • Vendor Village: Over 120 vendors offering Jeep parts, accessories, apparel, food, and more.
  • Classic Collection Exhibit: A new 2025 feature showcasing heritage Jeeps (30+ years old) as part of a curated collection.
  • Overland Experience: Also new for 2025, this area highlights overlanding rigs, gear, and lifestyle exhibitors.
  • Event Build: A featured build for 2025 – a 1989 Jeep Grand Wagoneer transformed into “Surf Crawler.”
  • Nightly Events & Parties: Evening social events, live music, raffles, and Jeep community gatherings.

🎟️ Tickets & Registration

  • Jeep Registration: $100, includes on‑site three‑day Jeep parking, access to obstacle course/mud pit, two admission wristbands, swag bag, and event T-shirt.
  • Spectator Tickets: $10 for one day. Children under 12 enter free.
  • Add‑Ons: Optional experiences include the Sunrise Beach Crawl, Show‑N‑Grime, VIJ (Very Important Jeeper) Experience, premium parking, and more.

✅ Tips for Festival Goers

  1. Register your Jeep early. Popular add-ons and slots (like beach crawl) can fill up.
  2. Plan your arrival. Expect crowds; arrive early to get good parking and time to explore.
  3. Bring your camera. There will be amazing Jeeps, action in the Proving Grounds, and scenic moments on the beach.
  4. Dress for varied conditions. The beach and off‑road sections may get muddy or wet.
  5. Hydrate & bring snacks. While food vendors are available, having your own supplies helps.
  6. Check event schedule & map. Use their app or printed materials to catch your favorite shows and features.
  7. Respect the rules. Safety is key—especially in obstacle zones.

Why You Should Attend Jeep Jam 2025

  • It’s one of the largest Jeep festivals in the U.S. combining off‑road thrills and coastal scenery.
  • New 2025 features (Classic Collection, Overland Experience, event build) add more depth for enthusiasts and general audiences alike.
  • Great for Jeep owners and fans who want to meet like‑minded people, see custom builds, and enjoy community energy.
  • Perfect fall weekend getaway — combines automotive passion with Myrtle Beach’s attractions.